New Consumer Trends – Hemp Flower Sample Packs

With an influx of options in the hemp flower market, buying power is being further driven into the consumers’ hands.

This means that in addition to dictating prices to (an extent), they also control what kind of trends become industry and standards and which ones fail and slip away. Right now, we’ve been seeing a certain item become increasingly popular – Hemp Flower Sample Packs.

Pretty self-explanatory, Hemp Flower Sample Packs are bundles that customers can buy from retailers and even farms sometimes that include a few different strains of flower, usually in quantities of 1 gram, 3.5 grams, or 7 grams. The strains and weights vary based on individual retailers.

It goes without saying that it’s an attractive option for anyone who can’t decide what strain to pick, or those who like a bit of variety when they smoke (me included). But what do these bundles typically retail for and is it worth offering them in your own shop?

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Consumer-Driven Markets

When it comes to hemp and cannabis, it goes without saying that the recreational sector of this industry has reached its current level because one simple fact: People like cannabis and hemp buds. Not only did that love for flower create a seemingly endless supply of products, events, stocks, and new traditions – it has also led to regulatory changes. Because people like cannabis so much, the laws changed to accommodate a demand that just wouldn’t go away.

Cannabis isn’t the only product to see these kinds of changes though. It happened with alcohol prohibition as well as many other industries. The world of sales is already dictated by consumer preferences, but experts believe that power to drive trends will become much stronger and more instant over the coming years.

A company that’s frequently noted as being very modern in this fashion is Uber. They threw the traditional methods out in the wind and let the consumer be the foundation of their business model. Economist and Professor Jan Rotmans believes there will be an ‘uber’ type of business model for many other sectors including healthcare.

So, at the end of the day, the consumer shopping for products on their smartphone or tablet will be at the top of the chain while everything else has to fall in line.

Unboxing a Hemp Flower Sample Pack

I would be lying if I said it wasn’t pretty fun to open one of these. There’s always something exciting about receiving a nicely packaged bundle of flowers, opening up each jar or pouch, smelling your buds, examining them, squeezing them a little bit, them putting them to the test in a joint, blunt, bowl, vape, or whatever your preference is.

Most of the time they come with 4 different strains, plenty of variety to keep things from getting boring. You can expect to see a lot of the popular strains from last year’s harvest including Elektra, Special Sauce, and Lifter. Some of them even include one CBG (cannabigerol) strain.

There are quite a few companies that sell these, and sometimes even farms who sell their flowers directly to consumers will offer these kinds of products. Some companies, for examples offer a small sample pack that includes 1 gram each of four different strains. Other that I’ve seen include a company that sells a bundle with 3 different strains in 7.5 grams quantities. So you will get a total of 22.5 grams in your box.

This business model isn’t much different from what many dispensaries already do for their customers. For example, when I buy flowers from any of my local shops, they will let me split quarters, halves, and full ounces into 2 or more different strains. For most people, variety is a must when stocking up on buds usually the prices is less when buying a bundle than 4 separate eighths for example.  

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Hemp Flower Trends and Insights

For the last couple of years, smokeable hemp flower has been one of the fastest growing sectors in the entire hemp market. Recent research from the Brightfield Group concludes that the market for smokable hemp flower has grown to $70.6 million by the end of 2019, up from $11.7 million in 2018.

$45/Ounce For Premium CBD Flowers – Four Strain Sampler Pack

This means the market has experienced a year-over-year growth rate of over 500%.  representing a year-over-year growth rate of over 500%. This surpasses any other segment of the CBD industry. According to HempAmericana CEO, Salvador Rosillo. “The smokable hemp flower market has really started to take off according to our research. This is a higher margin segment, given the lack of extraction and processing costs.”

And it’s not only CBD-dominant flowers that are expected to become more popular. Another cannabinoid, CBG, might outpace it this upcoming harvest season. Many CBD-rich varieties of hemp – especially ones with over 10-15% CBD – produce well over 0.3% THC making them illegal in the U.S. and most other countries. While this has been loosely regulated for some time, for the 2020 harvest, all hemp plants must test below the reinforced limit of 0.3% total THC.

This means many of the genetics currently used are will longer compliant be with the law. As a matter of fact, most of the CBD strains on the market today are not compliant based on these standards. As a result, CBG-rich varieties may be a safer bet for many farmers to grow in coming seasons.

Cannabigerol – known as the mother of all cannabinoids – is synthesized into other cannabinoids including THC. Thus, strains high in CBG are generally very low in other cannabinoids and are consistent in producing less than 0.3% total THC. As breeders will have more room for experimentation developing CBG strains, it’s looking likely that a large percentage of compliant genetics for future growing seasons will be CBG-dominant.

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Deals on Hemp Flower Sample Packs

As we like to keep up with the current market trends, we regularly offer hemp flower sample packs from various companies, at a discounted price of course. We have a great deal right now, actually. Subscribe to the CBD Flowers Weekly newsletter for access.

Alexandra Hicks
Alexandra is the managing editor and lead writer at She has always been interested in alternative and natural remedies, and the versatility of cannabis as a healing plant is something that greatly appeals to her. It's for this reason that she decided to work as a cannabis industry journalist and editor, to help spread accurate information about the benefits of this plant.


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